Brand Marketing Head - Payments Business - FinTech

Job Title : Brand Marketing Head - Payments Business | Large FinTech

Job Summary :

The head of brand marketing will be responsible for developing and executing innovative marketing strategies to enhance brand visibility, drive customer acquisition, and establish their payments solutions as a market leader.

About the Client : Our client is one of the biggest, well-established fintech organizations in the country.

Key Responsibilities :

- Brand Strategy: Develop and implement a comprehensive brand strategy aligned with business objectives to elevate the company's position in the payments industry.

- Campaign Management: Plan and execute integrated marketing campaigns to promote our payment products, ensuring consistent messaging across all channels.

- Market Research: Stay abreast of industry trends and conduct market research to identify opportunities, threats, and consumer preferences, providing insights for strategic decision-making.

- Cross-Functional Collaboration: Collaborate with product, sales, and other teams to ensure cohesive messaging and alignment of marketing efforts with overall business goals.

- Content Development: Oversee the creation of compelling content for various channels, including digital platforms, traditional media, and events.

- Brand Guidelines: Establish and maintain brand guidelines, ensuring brand consistency across all touchpoints.

- Performance Analytics: Utilize data-driven insights to measure the effectiveness of marketing campaigns, making data-driven decisions to optimize strategies.

- Budget Management: Develop and manage marketing budgets effectively, optimizing resources for maximum impact.

The successful applicant :

- 15+ years of proven experience in brand marketing and extensive brand building.

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Proven experience in brand marketing within the FinTech - Payments / ConsumerTech / Ecommerce industry.

- Strong strategic thinking, with the ability to translate business goals into effective marketing strategies.

- Excellent leadership and team management skills.

- Demonstrated success in developing and executing integrated marketing campaigns.

- Proficient in data analysis and comfortable using marketing analytics tools.

- Exceptional communication and interpersonal skills.

What's on offer :

- Competitive salary with other employment perks.

- Long term wealth creation opportunity.