Brand & Marketing Head - Consumer Durable

- We are looking for a Marketing Head who will lead all our marketing activities and brand building initiatives, both online and offline.

- This role involves the right mix of data and analytics, as well as a strong bent towards creative thinking and communication.

- Looking for a good fit between Brand exposure and digital marketing.

- Definitely need a candidate who is working/has worked in start-ups and used digital as a strong lever for brand building. Trade marketing will be good to have but not mandatory.

We are looking for an innovative marketer, who is keen to build a pan-India durables brand from grounds up. If you have an ability to take risks, stay head of the marketing curve, be extremely outcome focused and enjoy multi-tasking, we would love to meet you.

Responsibilities :

1. The Marketing Head will be the sole custodian and manage the brand identity and positioning, across categories and channels

2. Partner with category teams and build customer focused product content across e-commerce channels

3. Deep understanding of digital marketing, and be able to build the right plans from concept to execution. Exposure to Facebook and Google marketing, Affiliates, CRM and Loyalty, SMS etc necessary.

4. Own and grow all brand channels, website, social media and e-commerce brand store and deliver on decided metrics

5. Manage brand building campaigns, celebrity engagement, influencers and build from concept to execution with key focus on measurements and outcomes.

6. Oversee all Trade Marketing initiatives, ATL/BTL activities.

7. Be comfortable with data and deriving insights that can translate into effective communication

8. Experience with selling on brand website and managing topline growth.

9. Manage monthly, quarterly and annual budgets for the Marketing department

10. Manage a team of graphic designers and marketing managers.