Brand & Marketing Communication - BFSI

Brand & Marketing Communication

Job Role :

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs for customer acquisition and engagement. Attention to detail and an eye for quality.

Key Responsibilities :

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Marketing Strategy - develop the strategy and manage the marketing programs that drive demand for your products

- Product communication - Identifying cross-sell opportunities and handling end-to-end execution of campaigns

- Customer Lifecycle Management - Planning and execution of customer engagement communication and activities

Job Requirement :

- Should have relevant communication experience of at least 6 years

- Strong written communication skills

- Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties.