Brand Manager/Zonal Marketing Manager - FMCG

Job Purpose

- To strategize, develop and execute marketing and branding plans for International Brands & NPD for Zone in collaboration & under guidance of the ZMM.

- Bring innovation to marketing activations, merchandising and field marketing activities in the zone in alignment with National Trade Marketing & Zonal marketing teams within the budgets resulting in enhanced measurable effectiveness

KEY RESPONSIBILITIES

1. To develop a suitable marketing strategy and action plan consistent with the share and volume objectives of the business.

2. To liaise with the larger regional marketing teams in order to ensure that regional marketing and promotional activities are consistent with overall brand image and values.

3. To actively ideate and execute activations for premium consumers based on in depth research of the consumer mindset.

4. To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

5. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

6. To liaise with the national sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.

8. Assist in and co-ordinate national level market research activities in co-ordination with various stakeholders.

9. Work closely with the NTM and brand/ marketing team to champion and manage the zonal and local marketing and promotional activities. Provide strategic value to the brand ensuring it reaches the target segments quickly and effectively; thereby consistently maintaining the national and international brand image.

10. Translate National brand strategy on NPDs & BIO brands into relevant zonal activation, setting and overseeing brand / portfolio promotion strategies resulting in enhanced measurable market effectiveness. Cascading the same to respective region & channel marketing team members & ensure effective execution on ground.

11. Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.

12. Co-create (with ZMM & other marketing managers) and maintain a calendar of Marketing Activation Plan for the BIO & NPD portfolio in zone, driving the rigor on the Activation plan ensuring execution as per calendar plan in BDP. Monitor the marketing budget for its effective utilization and undertake course-correction if required.

13. Lead and execute new product development and launching strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.

14. Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories