Brand Manager - TV & Broadcast Firm

One of the to media conglomerates is looking for a Brand Manager within the brand function for their Tv and Fm business

JD for the Position :

- Identifying the TG, who, what, where, how of the brand.

- To initiate discussions with edit, sales and management to grow the brand, review brand health and identify gaps in programming, communication, advertising needs etc.

- Campaign Management for existing shows, event related shows or for other brand campaigns or large format events like (Budget, Leadership campaign etc) which includes conceptualization, briefing the agency, shaping the campaign, identifying media vehicles and the executing the campaign

- Driving and managing social media presence and engagement with viewers

- Identifying avenues for media partnerships

- Viewership and competition tracking

- Sales support through ideas, on air innovations.

- Trade communication and engagement.

- Identifying and ensuring that the network is used effectively to amplify brand and tactical campaigns.