Brand Manager - Telecom

Looking for Brand Manager for a leading global mobile operator. (Location: Gurgaon)

MBA (Full Time) candidates from premier B-schools with 5-8 years of experience; and significant exposure to advertising development either in brand management or advertising roles, preferably with top brands/ agencies may apply.

Deliverables:

Strategy development

- Unearth insights from primary & secondary sources & be the voice of consumer logic.

- Ensure that research & direct consumer data is used to consistently sharpen our strategic focus

- Interface with the product marketing group to influence the pipeline of products/ propositions

Creative development

- Management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio)

- Complete oversight from brief to output for all BTL campaigns

- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality

In market efficiency

- Ensure management of timelines for campaign (ATL & BTL) development

- Ensure total compliance with brand guidelines

- Liaise with Circles to ensure most effective deployment of campaigns

- Work with the media team to ensure that most efficient solutions are deployed

People Development / Team Management

- Ensure that agency resources are fully engaged/ keen to work on our business