Brand Manager - Telecom

- Develop brand value and loyalty among customers through innovative engagement & retention activities.

- Increase levels of signage penetration in the market through development of a signage retention strategy, quality audit mechanisms and effective allocation of budget resulting in greater visibility of the brand

- Execute numerous 360 degree national & local campaigns including media planning, media mix & media buying for ATL & BTL Communication.

- Responsible for designing the ATL campaign for the region basis big bets and strengthen the brand equity scores.

- Conceptualization & execution of product and brand researches, events, activations and handling PR.

- Planning of all forms of outdoor advertising media & retail Merchandizing.

- Deploying media innovations. Evaluating outdoor deployment vs. competition. Ensuring Logistics of Printing. Custodian of Brand equity.