Brand Manager - Steel Industry

Result Areas (Key Performance Indicators):

- Product and Brand Initiatives

- Marketing Tools and Creatives

- ATL and BTL Coordination at national level

- Marketing Budget - Monitoring and reporting

- Retailing - Branded format expansion and Loyalty program efficacy

- Training and development of influencers

- MIS and budgets

- Responsibility for Brand activations at national level

- ATL and BTL activities for Coated steel brands

- Development of tools and collaterals/AVs/Product literature as applicable to RE or OE

- Trademark & IP /Legal interventions against counterfeits and duplicates

- Strengthen influencer connect and enrolment through loyalty program.

- Capturing data, analysing and reporting as per timelines.

- Budget monitoring and vendor payments