Brand Manager - Spirits Segment - FMCG

Responsible for achieving brand objectives, key performance indicators and targets by implementing strategies and tactics while managing and developing in-market customers in a manner that will achieve profitable long term growth. The ideal candidate should be a brand ambassador, bringing insights and best practices to assigned accounts while increasing market share.

Duties and Responsibilities

Marketing and Branding Related

- Responsible for the effective development and implementation of consumer and trade strategies across assigned brands

- Interaction with Principal Brand Owning Companies on all routine matters, maintaining relationships with brand representatives.

- Concept creation and follow up with the National Sales Head for implementation through the trade marketing team

- Responsible for execution of brand activities and the delivery of brand initiatives

- Continuous assessment and reporting of the market and competitive set

- Ensuring that the brand guidelines are followed correctly

- Responsible for the effective and efficient management of assigned brand budgets. Including budget allocations and monitoring budget utilization (to be reported on a regular basis)

- Strategizing of marketing plans to achieve synergies across brands represented

- Working with external agencies (media, creative, PR, digital etc) and ensure appropriate delivery from the agencies

- Execution of national, local and regional advertising, promotions and new product launches

PR related

- Managing PR activities for assigned brands

- Develop and deliver creative and engaging PR strategies

- Manage relationships throughout the business and ensure the effective coordination of PR activities

- Measure the effectiveness of communications delivered; recommend and implement improvements

Manpower related

- Responsible for training the team on Brand guidelines as shared by principal

- Developing a training manual for the team, to understand on effective communication and display of the brand at various forums

- Any other task as may be delegated by the reporting Manager or Senior Management

Preferred Qualifications

- Bachelor's/Master's Degree

- 5 years industry related experience within distribution, hospitality or supplier-community.

- Comprehensive understanding of spirits to include mixology, merchandising and the competitive set.

- Strong negotiation skills and an entrepreneurial spirit.

- Ability to create and sell innovative ideas.

- Goal oriented, focused individual who needs little direction or supervision.

- Effective communication skills to present information, interpret and respond appropriately to different audiences.

- Strong relationship building skills to develop insight into customer needs.

- Ability to work flexible hours which include evenings and weekends.

- Ability to travel if required.

- Proficient at viewing competitive data for analysis

- Stay apprised of national, state and local laws affecting the beverage/alcohol industry