Brand Manager - Social Media - Healthcare

Social Media Manager/Brand Manager

About Company:

With technology at its core, we are building Jobizo with the vision to introduce Gig workforce in the healthcare eco system of India and across multiple nations. Easy example will be- Uber for healthcare professionals. With early backup from renowned investors and with client-base of 300+ Healthcare Institutions and 5000+ workforce, Jobizo is expanding rapidly and in its first year has been recognised and awarded as "Start-up of the year" at the Human Capital Awards organized by Economic Times on February 02, 2023.

Launched in 2021 and headquartered in Gurugram, the company is operational currently in Delhi-NCR. Jobizo is to expand to multiple Indian cities in the coming year and continue the mission to innovate first of its kind cutting edge technology to offer wider and increased jobs to Indian healthcare heroes and add additional patient care hours through its hiring platform.

Jobizo is inviting professionals across multiple roles who will have the passion to build the future of healthcare hiring in India and share the incredible experience with the core team while getting the opportunity to become an innovator.

We are looking for a Social Media Manager who is responsible for creation and implementation of marketing and communication activities for our portfolio of products, build brand awareness and improve market share.

This is a high growth role with opportunity to be part of an entrepreneurial environment with high accountability and visibility.

KEY FUNCTIONS / RESPONSIBILITIES:

- Oversee and execute social media calendars, brand guidelines, best practices, promotional campaigns, and day-to-day social media activities while optimizing the brand's presence on all relevant social media platforms

- Conceptualization and execution of social media content as per the brand's tonality

- Working closely with Team to visualize ideas, along with day-to-day content creation for various social media channels. Manage a team to ensure smooth execution of daily operations

- Organize various social media initiatives to drive engagement and grow followers across social platforms

- Ensure on-time and efficient realization of day-to-day and monthly goals set for the team and individual

- Strategies, lead overall digital media plan and execute across online channels.

- Stay abreast of key social media trends, competition brand activities and emerging social media marketing technologies and benchmarks in social media. Constantly explore and evaluate new social formats and provide recommendations

- Managing and growing multiple large social media profiles, whilst maintaining a consistent high-quality brand image with every post

- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives

- Collaborate on influencer campaigns, shortlisting, collaboration plan and performance metrics

- Client & User insights mining and managing budgets for marketing campaigns

- Market & competitors research and tracking industry trends to deliver a winning product and marketing mix

- Understand and evolve the voice of our brand on social media. Suggest and implement new social formats to develop brand awareness, promotion, and boost engagement

- Creating compelling Ad videos

- Manage large-scale campaign planning, execution and optimization strategy for both performance and brand awareness.

- Collaborate with other teams like community, new product development, sales and customer service to ensure brand consistency

- Analyzing advertising return and reporting findings to senior management

- Demand generation through marketing communications and activations

- Must have exposure into Sales performance marketing - International

Qualifications & Experience:

- Proven track record of brand management & marketing for digital tech platforms.

- Ability to manage uncertainty, ambiguity, complexity and change

- Highly skilled and experienced in alignment of key stakeholders

- A self-starter who showcases our journey in a way which multiplies our business and building an incredible brand value we have to offer.

- 5+ years of experience in Performance and Marketing for B2B & B2C customers with a focus on PAN India.

- Must have experience while working as a Social Media Manager/Community Manager

- Sound knowledge of social media platforms, especially Instagram, YouTube, LinkedIn etc.,

- Worked or managed Digital marketing efforts for start-up(s) OR preferred from Marketing Agency

- Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup.

- A good understanding of funnels, audience segmentation, creative best practices and marketing briefs.

- Excellent skills in analytical and logical reasoning, ability to analyse large and complex data sets to realize appropriate strategies and solutions for app downloads and campaigns.

- Thorough understanding and experience of Bid optimizers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer.

- Have previously run App Install campaigns.

- Have a thorough hands-on experience of On-Page & Off-Page SEO.

- Have good knowledge of tools like Google Analytics, Google Search Console, WordPress SEO plugins etc.

- Have run various types of marketing campaigns on Facebook, Google & LinkedIn.

- Driven to work in a busy, fast-paced work environment, believe in first principles and have the skill to transform broad ideas into action plans.

- Cross-functional knowledge and in-depth understanding of channels (offline & online)

- Preferable experience with a high growth start-up.

What's on Offer:

- Great working and learning environment

- Best in class salary with perks and benefits of a well-funded company

- An entrepreneurial environment with high growth potential

- A flat organization structure with a global, forward looking and fun work culture

- Exposure to cutting edge technology that gives you a chance to ride a wave before it becomes the next buzz word

Salary - Negotiable

Address: Plot No.89, Sector 44, Gurugram, Haryana 122002, India