Brand Manager - Snacks Manufacturing Firm

Brand strategy and architecture Knowledge of Brand Management product, price, promotion, placement . consumer marketing of Ready to eat snacks category.

Monitor and review progress of brand against defined plan .

Brand Communication, Development and Execution.

Prepare brand architecture (target markets/ group, products, launch and phase out support)

Conduct competition analysis for market practices in supporting brand.

Conduct industry analysis on products, competition players, growth segments, emerging segments etc.

Coordination with trade promotion vertical for brand schemes.

Monitor and review implementation in order to create effective pull for products by the consumer in the market.

Discuss brief with media team/ agency and explain script; In cases interact with media partners.

Prepare packaging brief with inputs on target group, market, competition, differentiation etc. to develop superior packaging structures in design.

Business Acumen;

Planning and coordination skills;

Relationship building skills

;Influencing skills

Provide briefs to agency based on brand architecture .

Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar

Conduct overall analysis on marketing spends for the brandin order to ensure achievement of brand market share and health index.

Monitor effectiveness of brand communicate post deployment in order to ensure effective brand awareness and recall.

Monitor and review progress of brand against defined plan.

Relevant Experience : 3-5 years of experience in FMCG business

Education : MBA in marketing form Tier I Institute