Brand Manager/Senior Product Manager - Opthal Lens - IOL Segment

Brand Manager/Senior Product Manager - Opthal Lens (IOL Segment)

About Us:

We are a leading player in the healthcare industry, specializing in ophthalmic solutions, particularly in the Intra Ocular Lens (IOL) segment. Committed to innovation and quality, we aim to improve vision care globally.

Job Description:

We are seeking a dynamic and experienced Brand Manager/Senior Product Manager with expertise in handling Opthal lenses, particularly Surgical Lens, for our Gandhinagar/Ahmedabad location. The ideal candidate will have a strong background in product marketing and branding within the ophthalmology sector.

Key Responsibilities:

- Develop and execute strategic marketing plans to promote our range of Opthal lenses, specifically focusing on the Surgical Lens category.

- Drive brand awareness and market penetration through effective branding initiatives and campaigns.

- Collaborate with cross-functional teams including sales, R&D, and regulatory affairs to ensure successful product launches and lifecycle management.

- Conduct market research and analysis to identify emerging trends, competitive landscape, and customer needs.

- Develop and maintain strong relationships with key opinion leaders, surgeons, and other stakeholders within the ophthalmic community.

- Plan and execute promotional activities, events, and educational programs to support product positioning and differentiation.

- Monitor and analyze sales performance, market share, and customer feedback to optimize marketing strategies and drive business growth.

Requirements:

- Bachelor's degree in Science/Pharma; Optometry graduate preferred.

- Proven experience (3-10 years) in product marketing and branding within the Opthal lens segment, preferably with exposure to Surgical Lens.

- Strong understanding of the ophthalmic industry, market dynamics, and regulatory requirements.

- Excellent communication, presentation, and interpersonal skills.

- Strategic thinker with a demonstrated ability to develop and implement marketing strategies.

- Willingness to travel extensively across India.

- Ability to thrive in a fast-paced, dynamic environment.