Brand Manager/Senior Brand Manager - Food Retail Chain

Marketing Campaign to drive tickets growth

- Drive SSTG of 30%+ by execution of marketing campaigns in collaboration with creative agencies

- ROI of campaign - optimized media selection and budgets to achieve growth

- Cafe System overall targets achievement

- The turnaround of struggling cafes by influencing the acquisition

New Cafe Breakeven

- Drive New Cafes to breakeven within 3 months by driving footfalls and increasing brand awareness and consideration in the catchment

- Research - Consumer Insights and New Products

- Understanding of consumer insights to drive new products brief and increased customer acquisition in specific segments

- Brand Awareness, Consideration, TOM. Attitudes and Barriers

Social Media and PR

- The overall share of voice of the brand, social media engagement and followers,

- Consumer Interaction at Brand Centers

- Cafe design, customer journey mapping, and verbiage

Key Competencies

Should know what it takes to build a brand

- Execution :

Should be detail oriented as far as campaign and marketing execution goes

- Sales Focus

Should have done sales before

- Data-Oriented

Left Brain + Right Brain

- Innovation (Creativity)

Should excel creatively

- Customer Focus

Both internal and external customer

- Cost Efficiency (ROI)

1. Understanding of Chaayos Brand

2. Creative wavelength should match with NS, NMS, RV

- Communication

Should be a good communicator - written, verbal