Brand Manager/Senior Brand Manager - FMCG - IIM/ISB/FMS/MDI (5-15 yrs)
The role expects you to :
- Demonstrate deep understanding of consumer, competition, category and trade channels
- Visualize the benefits of strategic partnerships and ensure smooth closure of the alliances
- Lead the execution of the Brand Tasks across PR, Digital, Activation & ATL
- Track Brand Performance
- Lead Consumer interactions
- Chart out & support our GTM efforts
- Liaison with the design team for Packaging & Retail element Design
- Manage the P & L of the brand
- Work with the sales team and drive the top line
- 5 years experience in the FMCG industry. Needs to be from the food industry, lifestyle, fashion or sports.
- Market Research, Brand Management, Sales experience, Competitive Analysis, Marketing, Marketing Management, Digital Marketing
What you can expect in return :
- A good salary first of all. We understand money does matter.
- But so do people. You get good sensible people to work with who also have a good sense of humor to make those office hours fun
- A chance to be part of the Millet Revolution through products - It's a USP we are proud off
- Get the cool feeling of working with a start-up that is looking(we are pretty sure though) to make it big
- There are no dress codes, hierarchical delays, doesn't take ages to approve ideas, a fun office space with Play Station and Foosball to keep you engaged Skills/Qualifications:
- MBA in Marketing from a Tier-1/Tier 2 college
- 2-3 years experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it - consumer research, packaging, media planning (digital+TV) etc.
- FMCG experience : most importantly a Fast-Moving mind
- None of the above matters if you do not feel driven or don't like to own up activities - the cliché- goes as - fire in the belly-
PS - They say start-ups work 24by7 round the year. Well, we don't believe in the philosophy of counting down hours. It's pretty flexible. While Monday-Friday is high decibel, Saturdays are about reflecting on the week gone by, planning