Brand Manager/Senior Brand Manager - FMCG - IIM/ISB/FMS/MDI

Multiple Openings for Brand Manager/Sr. Brand Manager in a Leading FMCG Company hiring in Personal Care, Skin Care, Hair Care, Men's Grooming & OTC Categories. MBA from a Premier institute with 4+ Years of work experience in Brand Marketing with atleast 2+ Year exp in above categories would be the ideal profile. Exp only in Home care, Food, Beverages, tobacco products, liquor etc wont fit.

Role Objective :

The incumbent:

- Takes overall responsibility for managing all brands within a category.

- Assists in developing and executing the marketing & branding strategy to improve market share and reach.

- Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.

- Ensures co-ordination within brands of the same category in order to ensure brand optimization.

- Ensures that brands leverage on the common market intelligence & consumer needs for the category.

Responsibilities :

Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brandwise budget vis--vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence