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29/03 Batkeshwar Pandey
Branch Head - Recruitment at ACS Consultants

Views:5851 Applications:431 Rec. Actions:Recruiter Actions:26

Brand Manager/Senior Brand Manager - FMCG/Food/Healthcare (5-10 yrs)

Ahmedabad Job Code: 680941

We have an opening for Brand Manager/Sr. Brand Manager for Ahmedabad Location

There are Two positions,

1. Sr. Brand Manager (Food/nutritious) - total exp - 7 to 8 year, min 4 years marketing / brand exp, premium B school

2. Brand Manager (Food/nutritious) - Total exp - 5 to 7 year, min 3 year marketing / brand exp, premium B School

Preferred Industry:- FMCG/Health Care/Beverage/Food

Location:- Ahmadabad

Gender:- Male/Female

Key Responsibilities

Brand Management

- Participates in brand strategy discussions and in setting a bulls-eye consumer target.

- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.

- Analyzes historical new product launches, and reports on vitality rates.

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

- Drives consumer understanding and insights that defines our prime prospects- needs, attitudes and values in order for consumers to have stronger and more impact full brand experiences.

- Leads consumer and brand learning plan development and oversees execution and findings of research studies.

- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.

- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.

- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.

- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.

- Leads and collaborates with R&D to develop and execute innovation platform pathways, product innovation and renovation.

- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

- Develops growth targets, business objectives and brand strategies for the brand that aligns with business plan.

- Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also, participates in and contributes to annual brand operating plan reviews.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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