Branch Head - Recruitment at ACS Consultants
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Brand Manager/Senior Brand Manager - FMCG/Food/Healthcare (5-10 yrs)
We have an opening for Brand Manager/Sr. Brand Manager for Ahmedabad Location
There are Two positions,
1. Sr. Brand Manager (Food/nutritious) - total exp - 7 to 8 year, min 4 years marketing / brand exp, premium B school
2. Brand Manager (Food/nutritious) - Total exp - 5 to 7 year, min 3 year marketing / brand exp, premium B School
Preferred Industry:- FMCG/Health Care/Beverage/Food
- Participates in brand strategy discussions and in setting a bulls-eye consumer target.
- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
- Analyzes historical new product launches, and reports on vitality rates.
- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
- Drives consumer understanding and insights that defines our prime prospects- needs, attitudes and values in order for consumers to have stronger and more impact full brand experiences.
- Leads consumer and brand learning plan development and oversees execution and findings of research studies.
- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.
- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.
- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
- Leads and collaborates with R&D to develop and execute innovation platform pathways, product innovation and renovation.
- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.
- Develops growth targets, business objectives and brand strategies for the brand that aligns with business plan.
- Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also, participates in and contributes to annual brand operating plan reviews.
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