Brand Manager/Senior Brand Manager - FMCG

POSITION TITLE: Brand Manager/ Sr. Brand Manager

DIVISION/ DEPT.: Marketing

REPORTS TO: Marketing Manager

LOCATION: Gurgaon

POSITION PURPOSE

The primary purpose of the position

Assist & support in managing specific brand- daily operations to ensure effective delivery of marketing mix thereby achieving sales & profit targets

PRINCIPLE ACCOUNTABILITIES

MARKETING PROJECTS

- Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives.

- Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place.

- Performs analyses of marketing projects versus previously established objectives

- Responsible for research for understanding consumer insights

- Hands on the sales figures and trends and responsible for growing the volume and Market share for responsible brand Shared with Marketing Manager

BUDGET MANAGEMENT

- Ensure the proper management of the Brand Budget to deliver the objectives

- Plan the spends and review on monthly basis for proper utilization Shared with Marketing Manager

PACKAGING :

- Proposes new ideas/improvement in the current pack and packaging designs which are cost-effective and scalable and are as per market acceptability

- Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines

- Be in touch with the quality department for the right product quality control Shared with Marketing Manager

POS MATERIAL AND MERCHANDISE DEVELOPMENT

- Develop innovative Point Of Sales material solution for the brand

- Propose the 360-degree solution at the store level

Closely monitor the development merchandise to support the brand Full

VENDOR / STAKEHOLDER MANAGEMENT

- Ensure healthy & strong vendor management.

- Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media, Trade Marketing, Production etc. Full

SKILL REQUIREMENTS/ BEHAVIORAL TRAITS

EDUCATION / EQUIVALENT EXPERIENCE

MBA (Marketing) / 5-6 yrs of experience

SPECIALIZED KNOWLEDGE AND / OR SKILLS

- Multitasking

- Strong on the operational front

- Knowledge of Packaging

- Storing creative bent