Senior Recruitment Consultant at ACH Management Consultant
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Brand Manager/Senior Brand Manager - FMCG (5-8 yrs)
Looking for Brand Manager/Sr. Brand Manager for a JV for a Indian FMCG and a leading International Brand.
Location : Kolkata
Product Line - Personal Care/ foods/ Home care
Desired Profile : MBA/PGDBM from a reputed institute with 5+ yrs of experience in FMCG industry with minimum 3+yrs of experience in handing end to end branding activities in Personal Care/ foods/ Home care products range.
- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understands & defines the brand identity & aligns all the brands plans accordingly.
- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.