Brand Manager/Senior Brand Manager - FMCG

Brand Manager / Senior Brand Manager for leading FMCG Company

Experience : 3-6 yrs

Education : MBA- Marketing (Candidates from Premier B-Schools will be given preference)

Location : Kolkata

- The candidate should have exposure in media planning, NPD & launch, making of TVC's and all the areas related to branding

- Should have done couple of years of sales stint also in a typical FMCG set up.

Job Responsibilities :

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brand wise budget vis - vis actual expenditure.

- Coordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence