Brand Manager/Senior Brand Manager - Consumer OTC

- Own the brand and the consumer. Leverage consumer thinking to deliver today and build future

- Understand the requirements from the brand to define brand strategy.

- Translate brand strategy into business plans, go-to-market strategies and marketing plan

- Craft the right marketing mix for each market including pricing, positioning, product & package.

- Develop a business plan for the brand including all aspects of sales & marketing

- Define the communication and media strategy

- Partner with the agency to oversee production of TV, print and digital campaigns and ensure timely and effective executions of the same

- Measure and report performance of marketing campaigns against goals (ROI and KPIs).