Brand Manager/Senior Brand Manager/Brand Director/AVP - Brand Marketing

Brand Manager/ Senior Brand Manager/ Brand Director/ AVP

- Reporting to the Brand Director/ AVP/ Vice President Brand Strategy - this is a new role that will be a critical part of driving an - insights-led consumer centric- Go-To-Market culture within the organization.

- An extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

- Brand Strategy will be responsible for building a world-class consumer brand and supporting exceptional growth of the business. We are looking for a gifted individual who is strategist with a passion for deeply understanding customers and translating that knowledge into actionable results. The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies.

- Brand Strategy must bring together right-brain and left brain thinking to uncover insights and creative inspiration to help find new perspectives on the brand and portfolio and what they mean to consumers.

- The Position will closely with the Marketing, Strategy and Business Development teams

Key Responsibilities :

- Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics

- Guide the insights team in development and implementation of a research calendar.

- Issue relevant briefs to the Insight team for them to translate into projects

- Lead the Insights team and oversee the execution of the various research projects

- Build cultural, category & competition learnings for a better innovation pipeline and market specific communication

- Drive an Insights led culture within the organization through coaching of peers on how to read and use the data that is available.

- Define and develop the Brands and sub-brands in the portfolio

- Track brand health by regularly tracking key metrics, and working with teams responsible for the same.

- Partner with the marketing and creative team to provide insights and strategic direction.

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Conceptualize and execute innovative programs that drive the brand in the desired direction

Candidate Profile :

- MBA from a premier institute, working/having worked in Blue-Chip Consumer companies - 2-12 years experience being in Brand Management.

- Entrepreneurial experience or experience in marketing consultancies will be valued