Brand Manager/Senior Brand Manager - Automobile eCommerce - IIM/MICA/ISB/XLRI

Brand Manager - Leading automobile eCommerce company (MICA/ IIM only)

Hiring for the profile of Manager/ Sr. Manager - Brand & marketing. The organisation is a market leader in the automobile/cars segment.

We're preferably looking for somebody who has seen the automobile/ cars industry and has good knowledge about working across this industry, example being - Carwale.com, Cartrade.com, Quikr Cars, Cardekho.com, Maruti, Mahindra, Tata Motors, Hyundai etc.

Role Summary/Purpose :

- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives

Key Responsibilities :

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Years Experience : 5 - 8, relevant of at least 5

Salary : 17 - 25 Lacs/Annum

Education: MICA/ IIM/ ISB preferred

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