Reports to Reporting to Director Responsibilities :&nbsp; Direct responsibilities :&nbsp; - Manage the entire Marketing Mix for both the Restaurant Chain and Packaged Foods existing and new business - Craft brand and product development strategy, develop and oversee the online and offline marketing calendar and implement creative campaign constructs aligned with the same - Manage all integrated brand campaigns and activities including ideation, budgeting, coordination with agencies, vendors and internal stakeholders, implementation and post campaign analysis to promote new initiatives and maintain brand salience - Conduct regular competitive strategic analysis, consumer research, market segmentation, and consumer insight development to tailor marketing campaigns with a sales focus - Continuously analyze sales data to rationalize product mix, craft innovative offer campaigns online and offline while maintaining desired margins, implement geography and outlet specific campaigns to achieve measurable marketing objectives - Manage, leverage and grow digital platforms and tools such as loyalty programs, retail platform, social media to increase sales and customer acquisition and retention - Identify collaborations, cross promotions and new partnerships to grow brand - Oversee daily management, servicing and coordinating with franchisees across India for campaign implementation and other assistance - Study, identify and target potential white spaces, international trends, new product ideas and developments in the FMCG dessert market as well as conduct market research for insights into new categories, and products - Work on innovation projects alongside product development team from end to end - market research and conception to market readiness and launch activites for both the Restaurant Chain and Packaged Food business Skills : - Should demonstrate good organizational abilities, multi-tasking skills, excellent time-management and team management skills - Must be able to work under pressure and on various projects simultaneously and autonomously - Must have strong negotiating and analytical skills - Have a go-getter attitude and an entrepreneurial spirit - Should be comfortable with MS office suite - word/ppt/excel - Must have effective communication, interpersonal and decision making skills - Must be creative and have good design aesthetic - Must understand and be able to create a marketing mix and tailored marketing activities across online and offline platforms - Must be able to conduct in depth market and consumer research activities and distill actionable insights

Mumbai

Brand Manager - Restaurant Chain/Packaged Foods 

Brand Manager - Restaurant Chain/Packaged Foods  ,Job Description for Brand Manager - Restaurant Chain/Packaged Foods  in Tutelage Professionals Pvt Ltd in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Brand Manager - Restaurant Chain/Packaged Foods  in Tutelage Professionals Pvt Ltd in  Mumbai for (8-15) years of experience. Apply Now!