Brand Manager - Real Estate Startup - IIM/ISB/XLRI

Designation: Brand Manager

Role summary:

Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share

The Brand Manager is responsible for driving the growth of the brand within an organisation and ensuring all aspects of its marketing and manufacturing match.

- Role description:

- Managing all aspects of the brand through the supply chain both tangible and intangible.

- Understand consumer needs and derive insights

- Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

- Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

- Sourcing suppliers and products that fit with the context of the brand.

- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

- Championing the brand internally making sure all elements of the company understand the brand and its goals.

- Working closely with all parts of the company to ensure commercial goals of the brand are met.

- Developing and sustaining strong working relationships with all stakeholders.

- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.

- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

- Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

- Managing external agencies and ensuring marketing budgets are met.

- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

- Preferred profile:

Educational qualifications

1.MBA / PGDM

Work experience (if applicable)

- Work experience required in Consumer facing industries or in advertising agencies.

- 2-3 years- experience working as a brand manager / product manager / category manager.