Brand Manager - Real Estate Startup - IIM/IIFT/FMS/XLRI/IMT

Job Description for Brand Manager :

Role summary :

- Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share

- The Brand Manager is responsible for driving the growth of the brand within an organisation and ensuring all aspects of its marketing and manufacturing match.

Role description :

- Managing all aspects of the brand through the supply chain both tangible and intangible.

- Understand consumer needs and derive insights

- Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

- Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

- Sourcing suppliers and products that fit with the context of the brand.

- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

- Championing the brand internally making sure all elements of the company understand the brand and its goals.

- Working closely with all parts of the company to ensure commercial goals of the brand are met.

- Developing and sustaining strong working relationships with all stakeholders.

- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.

- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

- Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

- Managing external agencies and ensuring marketing budgets are met.

- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

Preferred profile :

Educational qualifications :

MBA / PGDM from Tier 1 Institutes only (2011 - 2012 Batch)

Work experience :

- Work experience required in Consumer facing industries or in advertising agencies

- 4 - 6 years experience working as a brand manager

Behavioural characteristics :

- Clearly able to differentiate right from wrong with a strong moral compass

- Capable of taking ownership of complex problems & structures

- Adaptive to different / rapidly changing circumstances

- Able to work with a variety of people and manage their expectations with finesse