Brand Manager - Real Estate

Opening for the position of Brand Manager in a Real Estate company.

CANDIDATES HAVING EXPERIENCE IN REAL ESTATE SECTOR WILL BE PREFERRED.

Position: Brand Manager.

Qualification: MBA (Full Time)

Exp: 2+ yrs

Location: Mumbai (Candidates from Mumbai Only will be preferred)

Job Description:

- Internal creatives creation for various brands and initiatives, corporate branding, signage and other marketing activities which uplifts the brand

- Launch metrics viz leads, Revenue, site branding, ATL, BTL support in a timely manner

- New initiatives resulting in the improvement of leads/ business/ brand scores etc.

- Tracking of budget to ensure optimal use

- Manage and develop the agency relationships

- Identifying and tying up with partners

- Manage post-sales communication for customers to help deliver on the brand promise

- Supporting media input for launches and supporting sustenance brands through relevant media selection and implementation.

- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile

- To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency

- To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities.

- To coordinate with the Project Management team to understand consumer insights and using the same to focus on the brand-building activities

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities

- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and conform to set deadlines

- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns

- To work with the regional sales teams to ensure the timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc.

- To track actual spends and ensure costs are within the overall budget allocated

- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets

- To provide inputs to Vendors on the development of communication material

- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.

- To monitor competitor activities, and based on the same undertake timely market intervention.

Pradnya P
Consultant- Recruitment
hCapital Business Consulting Pvt Ltd
Mobile: +91-9664400191