Brand Manager - Product Marketing - B2B SaaS

Product Marketing Brand Manager B2B SaaS

Responsibilities:

- Design and lead brand awareness campaigns, ensuring they align with business goals and convey our brand message compellingly.

- Develop, design, and optimize landing pages to ensure brand consistency and optimize user experience.

- Oversee omnichannel marketing efforts, ensuring a seamless and consistent brand experience across all touchpoints.

- Craft and manage a social calendar, planning content and campaigns that amplify our brand voice and engage our audience.

- Own the customer lifecycle, from awareness and consideration to loyalty and advocacy, ensuring a branded experience throughout.

- Implement and refine strategies for social selling, leveraging platforms to drive revenue and strengthen brand positioning.

- Analyze brand performance metrics, leveraging insights to refine strategies and drive continuous improvement.

- Coordinate with the creative teams to develop branded materials, from promotional collateral to digital assets.

- Stay updated with industry trends and competitor strategies, ensuring the organization remains at the forefront of branding excellence.

What you bring:

- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.

- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.

- Proven experience in marketing, preferably in the technology industry or a related field.

- Strong understanding of marketing principles and strategies, with a focus on product positioning, messaging, and go-to-market execution.

- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.

- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.

- Analytical mindset with the ability to gather and interpret market data and customer insights to inform brand strategies.

- Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.

- Results-oriented mindset focusing on driving brand awareness, product adoption, and revenue growth.

- Proficiency in marketing tools, design software, and platforms, such as CRM systems, marketing automation platforms, analytics tools, and landing page builders.

- BS/BA in Marketing, Business Administration, or a related field (or equivalent experience).