Brand Manager/Product Manager - FMCG

- Assist in the preparation of 3 year Strategic Plan, Annual Budget and marketing Plans for the brands

- Develop A&P budget with rationale and monitor spends vs desired results

- Develop an actionable NPD programme and regular review mechanism

- Regularly review all Gross Margins to implement price changes if any

- Prepare monthly Trade Deal sheets to be signed off by Management

- Co-ordinate with outside agencies along with team members for effective planning and execution of all POS, sampling and advertising and market research Programmes

- Co-ordinate all packaging requirements with dedicated resources in the department

- Prepare a competitive intelligence briefing every week to aid pre-emptive moves vs competition

- Track weekly sales, distribution and market share nos in each category

- Prepare and execute a comprehensive Trade Marketing Programme

- Co-ordinate the preparation and execution of a viable PR and Social Media strategy in conjunction with the PR Manager

- Assist in the preparation of a Marketing Operations Manual using assistance of outside agencies

- Effectively allocate and supervise the work of subordinates to maintain departmental efficiency

- Any other Marketing Co-ordination work assigned by the Advisor from time to time

MBA in Marketing is must