Position: Brand Manager - Private Label Staples Category Brands - Leading Retail Company
Role:
- Be the Brand Managers for the Private Label Brands in the Staples Category
- Plan, develop and direct marketing efforts to increase the value and performance of the Brand
- Focus on developing positioning and Image of brand compared to competitors
- Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace
- Visit stores and understand the Company's customers profile and make a plan for Brand positioning
- Draw plan for Display of Range of product in the Company's stores
Requirements:
- MBA with 7-12 yrs of experience
- Should have worked with any FMCG company or with a Retail Company in Brand Management of a Brand/ Brands in the Staples Category
- Should have staples commodity (Pulses/Spices/Dryfruits/Cereals/Sugar ) knowledge and their origin
- Should have strong creative, analytical skills and should have technical knowledge for packaging
- Must have a good handle on consumer and market insights
- Must have ability to analyze market data, and he or she may be tasked with conducting consumer research
Location: Mumbai
This position is with a Client of Vertex Corporate Services which is a Leading Retail Company
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