Brand Manager - Pharmaceuticals

Role & Responsibilities :

- LEADERSHIP: Lead the cross-functional Team by providing vision, clarity for brand success, and by embedding a winning mindset.

- INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer visits, FLSL feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert.

- BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage.

- OPERATIONS: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment between the local operation and international guidelines, the ethical code and internal ground rules of Company.

- FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.

- DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with comm. cells, performance dashboards and any necessary course corrections, to maximize brand potential.