Brand Manager - Personal care
- MBA with 6-8yrs of experience in branding, ATL/BTL activities.
- Location will be KOLKATA
- It will be an individual contributor role
- Prepare brand architecture target markets/ group, products.
- Launch and phase out support
- Conduct competition analysis for market practices in supporting brand (promotions/ activation)
- Plan for brand initiatives based on growth prospects and gaps in current portfolio
- Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar
- Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.
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