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Ravindra Raju.S.N

Manager - Recruitment at Ingenuity Inc

Last Login: 01 March 2023

3641

JOB VIEWS

677

APPLICATIONS

253

RECRUITER ACTIONS

Job Code

595253

Brand Manager - Personal Care - FMCG - IIM/ISB/MDI/FMS

3 - 5 Years.Mumbai
Posted 5 years ago
Posted 5 years ago

Company : Reputed FMCG Company which deals with Personal Care

About Company : Reputed FMCG Company which deals with the Personal care and a multi-brand, multi-product company with operations all over the nation.

Position : Brand Manager

Location : Mumbai

Qualification- MBA from Premium B School

Job Description:

- Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix

- Profit & Loss responsibility.

- Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.

- Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities

- Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.

- Monitor market share performance of brand across various markets and implement area specific plans

- Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats

- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.

- Business planning and analysis for assessment of revenue potential in business opportunities.

- Creation of brand positioning platforms and generation of effective communication plan

- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.

- Media Planning and Buying, Exposure in Vendor Management

- Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute

- Product Promotions, Developing & refining a brands in-store demonstration program.

- Competitive Intelligence : Collect & recraft plans as applicable

- Deliver on Market shares, budgets & business goals

- Ensuring profit targets are achieved, margins maintained & expenses controlled.

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Posted By

user_img

Ravindra Raju.S.N

Manager - Recruitment at Ingenuity Inc

Last Login: 01 March 2023

3641

JOB VIEWS

677

APPLICATIONS

253

RECRUITER ACTIONS

Job Code

595253

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