Brand Manager - Personal Care

- The incumbent should have strong marketing and branding experience with FMCG industry experience of around 5 to 10 years.

- Preference for someone with experience in the Personal Care space.

- Looking for someone who has managed a large product portfolio with extensive experience in BTL and ATL marketing activities

- Preference for someone who has successfully launched a brand/product Brand or concept in one of her previous roles

- Preference for someone with some digital marketing experience

The incumbent will be responsible for :

- The key deliverable for this role is to ensure profitable exponential growth of the brand portfolio by creating and executing a good brand marketing strategy

- Conducting relevant BTL, ATL and Digital programs as and when appropriate

- Ensuring maximum returns on marketing investment

- Working on product improvements, and new product development/launch extension plans based on consumer insights and need-gap analysis from the market;

- Discovering best sellers and removing poorly performing SKUs; Carrying out and testing marketing initiatives for the same

- Working with creative and ad agencies to come up with good brand building activities

- Having a strong working interface with all the departments in the organization

- Responsible for consumer insight generation, tracking of competitive brands

- Ensuring profitability of each SKU in laid down norms