Brand Manager - Personal Care

JOB DESCRIPTION :

- Point of contact between the agency and the brand

- Good understanding of consumer/brand category

- Working majorly on ATL- Print Ads, etc

- BTL Activations (Dealer meet, Dealer interactions, etc...), TVC's

- Basic understanding of digital activities such as social media, interacting with influencers, bloggers, you tubers, etc.

- Sound knowledge of media planning

- Monitoring and analyzing market trends

- Studying competitors' products and services

- Exploring ways of improving existing products and services, and increasing profitability

- Identifying target markets and developing strategies to communicate with them

- Preparing and managing marketing plans and budgets

- Managing the production of promotional material

- Liaising with other internal departments such as sales and distribution

- Producing reports to monitor results

- Presenting findings and suggestions to company directors or other senior managers

- Traveling to trade shows, conferences and sales meetings, etc.