Brand Manager - Pathology Lab

We have an urgent job opening with one of the leading and reputed Pathology Lab network. They are looking for Brand Manager to be based out in Delhi.

Job Profile:

Market Research:

- Lead market research initiatives to derive insights on consumer wants/needs/desires before product conceptualization

- Analyze the overall market potential, competitive landscape and identify emerging market trends

- Provide project specific insights through need gap analysis, U&A studies, etc.

Brand Strategy:

- Positioning and Differentiation:

- Finalize the brand's vision, positioning and architecture

- Innovate to create product differentiation in the market place

- Ensure that the product is designed and built as per the consumer need and preferences

- Finalize on product pricing basis positioning, consumer insights and competition mapping

Brand Communication: Lead initiatives for consistent external & internal communications as per the Corporate Communications guidelines.

- Visual Identity - Brand name, logo, catch phrase, jingle, mascot, brand manuals, etc.

- ATL Communication - Development of creative & finalization of the media plan

- Collaterals - Brochures and leaflets, project presentations, virtual project animations, corporate presentation and AVs, project models, designs for all external and internal signage/ graphics

Experience Required:

- MBA - Marketing with 6- 8 years of experience