Brand Manager - OTC - FMCG

Primary Job Objective:

- To implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.

- To create market pull for the brand by implementing the proposed marketing initiatives, promotional campaigns and constantly engaging with internal stakeholders, trade partners & end consumers.

Core Job Responsibilities:

Financial

- Sales Target & Market Share Achievement

- Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand.

- Marketing Budget Management

- Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of Associate Director-OTC.

Process

- Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- Plan & execute media campaigns/ATL promotion initiatives for the brand in co-ordination with Advertising & Media agency.

- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand.

- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight into market realities.

- New Product Introduction - Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.

- Product Life Cycle Management - Collaborate with stakeholders for introducing brand/line extensions in order to extend product life cycle.

People Management

- Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.

- Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks.