Brand Manager - OTC Business

Job Profile :

- Develop short-term and long-term business and marketing plans for the assigned brand(s) built on consumer and customer understandings to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.

- Develop, Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects.

- Track and analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, Rx growth, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance.

- Lead the monitoring, execution, and evaluation of advertising media, digital, prescription generation, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs.

- Utilize, track and plan the Promotion and Advertising budgets based on strategic priorities

- Work in close collaboration with HCP, sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time.

- Work closely with agency partners - mainline agency, HCP content agency, social media agency, media agency, artwork design agency for planning, tracking and monitoring of various brand plans