The incumbent will be responsible for driving all the marketing initiatives for the company.
- Develop the marketing calendar for various brand initiatives and work towards execution and implementation of the same
- Develop a strong brand positioning via various year-long campaigns & associations
- Implementing a consistent brand strategy across all geographies
- Lead the marketing initiatives in all 8 cities where the brand is present.
- Drive innovation and bring in new communication ideas on the basis consumer insights and business imperatives
- Create cutting edge marketing communication across digital, Radio, Social, TV & OOH media
- Collaborate with external and internal stakeholders to create and execute various marketing initiatives
Desired Candidate -
- Relevant work experience in marketing for brands and managing the brand strategy
- Has exposure to the creative development process, including content and campaign creation and execution
- Having strong creative bent of mind, with an ability to generate ideas to drive brand visibility
- Has an analytical bent of mind and is able to decipher data
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