Brand Manager - New Products - Agri/FMCG

- The Brand Manager-new products is expected to develop the marketing mix for the brand to include the products, communication platform, brand guidelines and key communication elements. These activities will drive long term equity of the brand. Content planning & strategy for existing and new product launch.

- The typical activities the Brand Manager is expected to carry out under this include Insight mining, Market trends and competition analysis, Communication development for new and existing product, Monitor the brand equity and incorporate the relevant findings in the strategic brand plan.

- Work as part of the team for Portfolio Planning, Developing the Brand Architecture and positioning.

- Prepare the Annual marketing Plan for new products in line with the Strategic Brand Plan in partnership with the other functions.

- Communication Plan Deployment across media including digital media. Consumer Promotions design and deployment

- Guide on New product Development and developing features in existing products.

- Follow up and co-ordination on supply chain deliverables of key marketing activities, procurement targets, monitoring sourcing price, packaging development, execution and its pricing.