Brand Manager - New Product Development - FMCG

At present, We are having an urgent opening for BRAND MANAGER - NPD for a REPUTED FMCG Co based at MUMBAI location.

The company is a fast-growing FMCG company with a yearly turnover of 1200 - 1600 crores having its international presence in Bangladesh, GCC countries, Nepal and ROW market.

ROLE OVERVIEW:

- Manage the NPD funnel for Hair/skin Care

- Develop the GTM and Marketing Mix for NPDs under Hair/skin Care

KEY RESPONSIBILITIES:

(a) New Product Development

- Lead the New Product development process ( competition mapping/ benchmarking, product development, testing, GTM) for Hair/skin Care

- Develop the marketing mix (4Ps) for the new products

(b) Communication development

- Develop communication strategy and creatives for traditional/ Digital media

(c) Media plan development and execution

- Own the traditional /Digital media strategy and scheduling process with media agency

- Track and monitor media plans deliverables

(d) Brand health monitoring

- Track brand health parameters on a regular basis

- Incorporate the same into work plans to help improve brand health parameters

- Analyse data on a regular basis to capture market trends and brand performance

(e) Ecommerce Strategy Promotion Planning and execution

- Manage A+ content, brand stores, visibility assets for brands on Ecommerce

- Plan, Manage and track visibility initiatives and promos on ecommerce and measure ROI in terms of ROAS/ ACOS