Brand Manager - Mobile App - IIM/ISB/MDI/FMS

The opportunity is with a leading mobile app for Brand Manager.

Location: Mumbai

Key responsibilities:

- Part of the team to drive brand communication, ATL marketing, ATL media planning and PR

- Define the brand positioning, and design and deploy strategies to strengthen the app brand and build brand equity.

- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand.

- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics

- Develop a deep understanding of the app's target consumer and become his/her advocate across company initiatives

- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

Required skills:

- MBA from premier B-school in marketing or strategy with 6+ yrs of work experience

- Experience across the FMCG and Digital space in brand positioning and strategy team

- Demonstrated experience in building a brand and working on complex projects independently