Brand Manager - Media

- Develop, maintain, implement and execute a comprehensive brand management plan.

- Develop and maintain guidelines, systems and tools to ensure strong brand consistency

- Developing short and long-term strategic plans including annual business plans, communication, promotion and media plans

- Devising & effectuating go-to-market strategy of introducing products in line with the core brand communication strategy

- Executing plans to reach out unexplored market segments & customer groups using market segmentation & penetration strategies for business expansion

- Developing and implementing brand communication, activation and media plans

- Consumer understanding to identify business opportunities & recommend plans to achieve it

- Liaison with advertising / media agencies to prepare detailed marketing communication

- Liaison with trade marketing teams to decide & roll-out brand

- Handling multi crore budgets