Brand Manager - Marking/Mechanical Pencil & Coloring Firm

I) Achieve Business Targets set for the year :

- Work with the Marketing Director to set the right targets for the category creation and determine priorities which we need to drive to deliver the business.

- Create yearly and long term Business plans along with Sales projections & investment details.

- Full management & delivery of Topline and Bottomline for the segments. targets would include the following :

1. Sales (OIS) growth - Achieve Sales targets.

2. Profitable growth - Gross Margin target.

II) Build a Consumer-focused Business :

- Develop the right market positioning for the Brand across segments.

- Drive Awareness, Trial, and Consumption for the brand across segments.

- Partner with R&D to develop the right portfolio driving New product development (NPDs) & Consumer promotions where relevant.

- Work with creative teams to manage campaigns, graphics, and packaging. Successfully deliver all ATL & BTL Activations Agency management Creative, Media Buying, Activation, and Digital.

Targets used for evaluation will be as follows:

1. Awareness, Trial and Consumption targets

2. Competitive growth - Market Share Targets

3. Campaign wise targets & Return On Investment targets. 

4. Build a Customer relevant business

III) Partner with Sales team to drive Brand priorities with Customers.

- Decide what plans can be implemented along with the sales team to drive the product portfolio in the relevant markets.

- Provide support to Sales Activation team for displays, etc.

IV) Partner with Demand Planning, Supply chain & Manufacturing :

- Work with the Demand planning team & sales team to provide inputs which help inaccurate forecasting.

- Work with the supply chain team to see how NPDs are connecting and Landing in the market.

- Provide forecasts for capacity planning.

IV) Others :

- Interaction with legal to ensure mandatory/statutory warnings on Communication, packaging and other artworks is approved

- Liaising with QC team to keep abreast of customer complaints and market feedback they will drive any changes basis feedback or complaints ownership will be with the technical team

- Competition Analysis - market share and Consumption data.

- Interaction with legal to ensure mandatory/statutory warnings on packaging

Candidate Profile:

- Brand Management, long term plan

- MBA from Tier 1 / Tier 2 Premier institutes