Brand Manager - Manufacturing Firm

Hiring for Brand Manager for Leading Manufacturing Company based in Mumbai. Must have experience in brand management, consumer insight, agency management, communication strategy.

Experience : 6 Years - 9 Years.

Qualifications - MBA (Marketing).

Please find below the JD:

Marketing Strategy:

- Defining over marketing plan

- Devise innovative growth strategies

Brand Management:

- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

Communication Strategy & Execution:

- Own the development and messaging of the brand narrative

- Lead creative development to drive business KPI

- Create, execute, and manage marketing programs and campaigns

Consumer & Market Insight:

- Monitor market trends, research consumer markets and competitors' activities

- Understand consumer pain points and behavior

- Analyze brand positioning and consumer insights

- Stay up-to-date with industry trends and best practices in marketing

Consumer Experience:

- Drive consumer experience across the purchase journey to drive conversion and repeat business

Architect & Interior Design Marketing:

- Create, execute and manage programs to drive brand salience and sales from the Architect & Interior Decorator community

Marketing Execution:

- Implement marketing campaigns across various channels (e.g., digital, social media, email, print) and track campaign performance

- Other ATL and BTL execution

- Monitor and analyze marketing performance metrics to identify areas for improvement