Brand Manager - Manufacturing

We are hiring for a leading manufacturing company.

The job responsibility will entail the following :

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analysing the potential profitability

- Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

- Checking marketing copy

- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

- Monitoring product distribution and consumer reactions through focus groups and market research

- Coordinating the launch programme to external customers as well as employees.

- Analyse how our brand is positioned in the market and crystallise targeted consumers insights

- Align the company around the brand's direction, choices and tactics