Brand Manager - Luxury Segment - Real Estate

This role is looking for an experienced marketing professional to

- Strategize marketing and communication initiatives to enhance brand salience, improve brand equity and new product launches.

- Staying abreast of the best trends/practices in branding/digital through social medial & Industry benchmarking.

- Support sales strategy by enhancing Brand Equity.

- Responsible for executing all trade-related marketing campaigns including ATL, BTL, and digital activities as part of the marketing plan.

KEY RESPONSIBILITIES

Some of the Key result areas includes, but not limited to :

- Implement brand plans to deliver brand KPIs on Volume, Share, positioning.

- Ensure our brand messaging is strong and consistent across channels and marketing efforts (like events, campaigns , web pages and promotional materials).

- Analyze brand consumer behavior and retail tracks to assess brand health; analysis on projects.

- Implement key projects on the brands Annual planning calendar.

- Identify opportunities to reach new market segments and expand market share.

- Monitoring Competition (acquisitions, Pricing changes, and new products and features).

- Develop the media strategy and implement its roll-out

- Provide inputs for long term brand vision and strategy development.

- Execute brand initiatives customized by projects, channels or key customers.

- Drive cross-functional teams and ensure achievement of volume and profitability targets, on special projects.

Key Matrix of this role will include:

1. Volumes & Revenue

2. Brand A&M spends

3. Market share

4. Brand health scores

PROFILE DETAILS

QUALIFICATION: Post Graduate in Marketing.

EXPERIENCE: Total relevant experience of 10-15 years

FUNCTIONAL COMPETENCIES:

- Tracking Competition, Monitoring own , brand performance,hits &; misses, roadblocks and opportunities etc

- Ability to think strategically, long term for the brand

- Analytical and Problem-solving skills

- Business acumen and business planning

- Driving Brand business performance

- Managing Brand Architecture

- Deep understanding of consumer behavior, demographics and trends

- Financial, Commercial Acumen

- Managing New Product Development

- Brand Communication, Knowledge of Real Estate business fundamentals

- Interdepartmental communication and persuasion

- Cross functional team management

- Creative Agency management

- Advertising, below-the-line communication

LEADERSHIP COMPETENCIES:

- Ability to work at a strategic as well as operational level

- High organizational maturity and ease in interacting across all levels of the organization

- Interpersonal skills, team player, self-starter, drive for results

- You can prioritize, plan and coordinate multiple business demands and manage the expectations of your stakeholders effectively