Brand Manager - Lubricant/FMCG/Paints

Our client, a very well known name in the Tyre/Lubricant/Paints sector, is looking to expand its Marketing team for India.

They wish to recruit Brand Managers for two of the largest brands.

Key Responsibilities shall be -

- The incumbent would be the Custodian for Brand

- Define the strategic framework of brand, i.e. Brand Architecture, Brand Key and Product initiative master plan in line with long term vision.

- Plan and implement all in-market activity, Communications development and Media planning (ATL/BTL, Outdoors).

- Understand Consumer through Research & develop meaningful Insights - U&A research, Ad evaluation etc

- Aid in new product development.

- Portfolio management for the entire range of products and SKU optimization to increase profitability of brand.

- Keeping a track of consumer behavior, brand health, equity of the brand, end-price, competition activity, etc.

We invite applications from premier B School graduates with around 4-7 years of post qualification experience. Must have experience in brand management for at least 3 years in across brand management, new product development, activation & a short stint in sales.

Professionals with experience in FMCG/PAINTS/LUBES/TYRES/TELECOM (in the central mktg team) may only apply.

Somshukla

8238050060