Brand Manager - Liquor/FMCG

Brand management - 

Development and implementation of brand strategies for liquor/FMCG brands: -

Coordinating, Strategic & Operational support team.

- Responsible for Media management for the brands.

- Responsible for giving Marketing insights for achieving sales targets and overall top line and bottom line targets.

- Direction setting for consumer insights and program control

- Working out clear positioning for brands with cost effective communication strategies.

- Responsible for launching of new products including market research, technical feasibility studies and the development of product pricing strategy, packaging designs etc.

- Responsible for all brand communication developed by agencies for brands.

- Monitor brand plans for all brands with special emphasis on key marketing variables.

- Monitor brand promotions - On Premise and Off-Premise.

- Approval on all brand communication developed by agency

- Maintain Marketing quality attributes as per best practices & industry standards

Ad Agency: Responsible for complete Coordination with Ad Agency including working out innovative strategies to address / communicate the core values to the Advertising community.

- Working out the proposition for the Advertisers and the consumer