Brand Manager - Internet/Online/eCommerce

Your Key Responsibilities

- Develop & implement the brand plans

- Develop a deep understanding of target consumer and become his/her advocate across company initiatives

- Lead 360 degree brand launches. Drive ATL, BTL & Digital Media Planning on brand campaigns.

- Collaborate with research and creative agencies to build sharp briefs & drive compelling consumer communication anchored in strong consumer insights

- Work with the extended team in campaign idea development & creative production using innovation & new age technology

- Work closely with revenue management and product teams to ensure smooth execution of all brand initiatives

- Ensure efficient utilization & tracking of all marketing efforts & spend initiatives, supported by clear ROI metrics

- Engage & Manage external agencies

What To Bring

- MBA from premier B-school with 3+ yrs of work experience

- Experience across the FMCG/Ecommerce/Fintech space in brand management (atleast 2 years of brand management experience)

- Demonstrated experience in executing ATL marketing campaigns and leading complex projects independently

- A balance of sound creative judgement & analytical skills

- Detail Orientation, High Bias for Action & Self Awareness