Brand Manager - Internet/Online

Position Summary

The primary purpose of this position and its major objectives.

Top of Form

- Support the Marketing Director (Asia) in leading the development of a long-term, positioning, vision and strategic plan for d.light's brands in India.

Bottom of Form

- The Brand Manager will be primarily responsible for d.light's brand P&L, accountable for delivering on brand metrics (awareness, penetration, profitability), managing the day-to-day execution of brand plans, recommending and implementing corrective actions to optimize effectiveness and ensure achievement of targets within the India region.

- The role is critical in implementing the India marketing plan, and also in ensuring the quality and efficacy of its execution.

Il. Position Responsibilities (Expected Work)

- The major responsibilities of this position listed in order of importance.

- Participate in the strategic marketing planning process and develop the annual marketing plan for India region.

- Build an understanding of consumer, trade and shopper eco-system and turn them into viable business ideas.

- Manage d.light's brands as a business in terms of drivers, opportunities and return; use financial acumen to make strategic decisions which benefit the business; align strategy and act as a guardian of the integrity of all the brand material.

- Drive volume, share, and profit objectives; get ahead of situations and develop approaches that maximise the business opportunities; integrate all marketing efforts, advertising, promotions and other marketing assets within a consistent overall marketing plan.

Key activities include -

- Overseeing the development and production of communication material, including - electronic media production, training manuals, POS, display ads, email campaigns, brochures, websites, and material relevant for exhibitions and events.

- Executing the BTL activations with an eye on quality and ensure achievement of targeted metrics for each activity.

- Working with and day-to-day handling of - ad-agencies, media agencies, MR firms, ground activation agencies, PR firms and related marketing partners.

- Managing the marketing budget.

- Managing the status of key projects and evaluation of external agencies.

- Responsible to monitor and analyse brand and business performance vis-Ã -vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and also vs. the competition.

- Coordinate regular meetings and prepare regular reports outlining the brand performance.

- Travel intensively within India to ensure the quality of brand activations.

Intrested candidates contact on -
Vrinda Pawar| Vkonnect Associates | Recruitment Executive
Mobile: +91 9910113856
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